Hyland’s bilingual packaging.

Hyland’s, Inc. is breaking new ground by introducing bilingual packaging on two of its most popular all-natural medicines for children.

David Morse, president and CEO of New American Dimensions, the Hispanic market research firm that conducted pre-market research for Hyland’s, says that the company’s timing couldn’t be better. “Many Hispanics are already loyal users of homeopathic medicines,” said Morse. “Given the limited access to health care among many immigrants, Hyland’s extra effort to faithfully communicate the availability and benefits of its safe and effective over-the-counter medicines to treat those most at risk (children) is brilliant.”

“We know that Hispanic parents are significantly more interested in natural products than the general population, so bilingual packaging simply makes sense and helps us to reach an important population with our all-natural, homeopathic medicines,” said J.P. Borneman, Hyland’s president and CEO. “Parents have been relying on the effectiveness of Hyland’s safe and gentle products for more than 60 years, and we wanted to be sure that the growing number of Hispanic families could also learn about our products and track record of success.”

Hyland’s new bilingual, Spanish packaging is part of an ongoing initiative to better communicate the benefits of our all-natural products to both acculturated and un-acculturated Hispanics, Borneman added.