HYPA launches ‘Tus Amarillas’ in Chicago.

Hispanic Yellow Pages of America, Inc. (HYPA) is unveiling its Tus Amarillas Spanish-Language directory December 2006. The flagship directory, the Chicago Metro book, is the first to be published with all national locations trailing, including three Chicago suburban books in the spring of 2007 that will service the heavily Hispanic populated communities. HYPA distributes its directories to Hispanic households and at strategic outlets throughout metropolitan areas.

Michael Reagan, HYPA’s EVP & General Manager stated, “We have invested heavily in the content, redesign, and distribution throughout all of our major markets and are extremely pleased that Chicago, one of the largest Hispanic markets in the country and HYPA’s headquarters, will be the first to experience our revamped directory.” Mr. Reagan added, “Our Chicago book has been in the Hispanic marketplace for over 10 years and has served as a conduit to both consumers and businesses alike, providing an excellent ROI to businesses that want to reach out and service the fastest growing segment of our population in the USA.”

Richard Rincon, Hispania Associate stated, “All of our efforts have been toward an integrated Spanish and English marketing and promotional campaign to build excitement among our users and advertisers and HYPA utilizes television, print, and radio advertisements to promote the directories.” Mr. Rincon added, “HYPA’s slogan, Tus Amarillas. Sirven mas. is the theme intrinsic across all of our communications which translate to, Your Yellow Pages. They serve you better.”