HYPERLOCAL Multicultural Market Tours

EPMG announced the launch of Market Tour, an online video series showcasing the uniqueness of the top multicultural markets in the United States. One year in the making, the highly anticipated web series features interviews with prominent community leaders, publishers of multicultural media, and C-level executives.

“Market Tour was designed to show the nuances, intricacies, and the enormous buying power of multicultural consumers,” said Trevor Hansen, CEO, EPMG. “I encourage all brand managers, advertising agencies, and retailers to take the Market Tour to get a true feel for the featured communities and see how their unique hyperlocal and hyper-relevant insights can impact sales and marketing.”

As part of a special insight initiative from EPMG, the video series highlights the individuality of each market, the elements involved in reaching multicultural consumers, data regarding the diversity of various cities, and the rationale for utilizing multicultural print and digital media as part of the advertising solution.

For more information and a listing of the tours CLICK HERE.