Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
“Disney is a beloved brand that strikes an emotional connection with every interaction,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “Hyundai values customer experiences and the moments and stories shared along the way and with Disney we look forward to tapping into the emotion and wonder by adding a little magic and inspiration to each journey.”
“As we look back and celebrate ten decades of creating magic and unforgettable storytelling at The Walt Disney Company, we’re excited to bring it all to life with Hyundai,” said Rita Ferro, president, Advertising, Disney Media & Entertainment Distribution. “We’re combining the best in creativity and innovation to launch a fully integrated campaign that will unlock wonder with multiple touchpoints throughout the year, and as we look ahead to the next 100 years of Disney.”
This sponsorship is one of many collaborations between Hyundai and Disney. In 2021, Hyundai and Disney Advertising, Disney CreativeWorks and Marvel teamed up to release a first-ever multi-series campaign for Disney featuring title characters from ABC, ESPN and the Marvel Cinematic Universe as part of the 2022 Tucson “Question Everything” creative platform.
Additionally, Hyundai and National Geographic created “Outside Academy” in 2021 – an educational augmented reality experience that empowered families to explore iconic national parks, while inspiring them to create journeys of their own.