Hyundai launches national Hispanic Outreach program on Financial Planning and Business Development.

Hyundai Motor America has partnered with one of the nation’s leading experts and advocates for financial empowerment and small business development as well as best-selling author, Louis Barajas. Celebrating his second published book, Small Business, Big Life in May 2007, Hyundai is hosting the book signing tour and financial and entrepreneurial empowerment workshops at the annual conventions of the leading Hispanic advocacy, professional and business organizations as well as higher education associations representing Hispanic-serving institutions in the country.

“At Hyundai, we are proud to encourage good thinking and align ourselves with programs that benefit communities in which we live and do business,” said Alma McMaster, National Manager of Diversity Relations for Hyundai Motor America. “The Hispanic Market has contributed tremendously to Hyundai’s success in the United States and we are proud to partner with Mr. Barajas as he launches his second book.”

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