I propose the elimination of key Industry jargon – because it might hurt someone’s feelings.

As I read the news regrading  how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry. The reasoning the NYC Department of Ed used in rationalizing the elimination of such words like dinosaur, pool, computer and other key words is that it would make students feel bad.   Since, they do not have the ability to purchase or earn any of these commodities or might feel jealous of others that do have these things.  I though, why not eliminate the words Ratings, CPM, CPP, Impressions, AQH and Reach & Frequency from our industry jargon. It might make those that do not have them feel bad or inadequate. Imagine the poor sale rep and their low self-esteem with no ratings, no computer and low CPMs.  Not to mention the number of dinosaurs in our Industry, myself included. How many more terms can you come up with that hurt your feelings in our Industry? Hey it’s Friday. Oops, I might not be able to use the name of the day of the week soon, since not all media have readers, listeners, eyeballs and/or viewers on Friday. Gene Bryan – HispanicAd.com

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