IBOPE Group acquires of Zogby International.
February 10, 2011
IBOPE Group announced the formation of IBOPE Zogby International, a non-partisan, premier global public opinion polling and market research firm.
IBOPE Group, a Brazilian multinational company specializing in media, market and opinion research, taps into the United States market with IBOPE Zogby International following its 2010 acquisition of Zogby International, a global public opinion and polling firm founded in 1984 by John Zogby.
“With this integration, IBOPE establishes itself as the premier research group and reference point with a unique knowledge of the whole Americas,” said Marcia Cavallari, Chief Executive Officer of IBOPE Inteligência.
John Zogby, Chairman of the Board for IBOPE Zogby International said, “This merger represents an opportunity for growth and opens an exciting new chapter for us. As IBOPE Zogby International, we have an opportunity to develop new products and expand our reach into some of the fastest growing markets in Central and South America.”
“I see this as a great opportunity for IBOPE and Zogby International. The merging of these two companies gives us the depth and experience to expand our reach throughout all of the Americas,” said Kjell de Orr, Chief Executive Officer of IBOPE Zogby International.
