IBOPE Media Puerto Rico 2010 TV service commitments exceed 50% of Total Island TV AdSpend.
January 16, 2010
IBOPE Media in Puerto Rico announced that they have received multi-year contract commitments for its Television Audience Measurement Service from Advertising and Media Agencies that represent over 50% of the island’s TV ad buying power.
“This coming week will be very exciting for IBOPE Media as we release January 2010 TV ratings and new software to our TV clients. The January release includes detailed audience estimates for all significantly viewed local, cable and satellite TV channels. Coming soon to our clients are enhanced media planning tools including minute-by-minute TV ratings for use in planning systems and media optimizers. IBOPE Media is again demonstrating with measurable actions its long standing commitment to Puerto Rico’s advertising industry, especially those advertised brands that rely upon precise, accurate and timely TV media planning and buying information”, said Roberto Trigos EVP and General Manager for IBOPE Media Puerto Rico.
