IBOPE Media Puerto Rico release Media Research, Analysis & Planning Software.

IBOPE Media announced that it is installing its popular and industry acclaimed IBOPE Media Workstation Software System on TV research client computers concurrent with release of the January ’10 IBOPE Television Audience Measurements.

The IBOPE Media Workstation is an advanced TV data reporting system that integrates multiple TV audience data modules. The software system is currently deployed in several European markets and is the leading TV media software tool in use throughout Latin America. The system’s most important benefit is that it provides superior flexibility and operating synergy between program modules when compared to competing systems. This improves user efficiency, reducing set-up time while providing additional time for analysis and planning. The system greatly reduces the time required to access data and format reports, providing advertising and media agencies as well as TV stations with the ability to create both simple and complex reports in minimum time.

IBOPE Media is simultaneously launching Monitor Evolution, the software system that provides competitive monitoring and media expenditure reporting for major media in Puerto Rico, The initial release of Monitor Evolution software that reports monitoring data for Outdoor Display advertising has been available as a Beta Test version since November ’09 and is now being officially released with the January ’10 Outdoor Advertising data release. Throughout this year, additional media modules are being added to Monitor Evolution, deployed in parallel with the established IBOPE Media AdTrac service. The implementation of Monitor Evolution in Puerto Rico is being accomplished with the assistance of a client technical advisory committee, working closely with IBOPE software experts to formulate an industry standard for category definitions and reporting structures.

“We are extremely pleased to offer these improvements to our services. We recognize that our clients are increasingly in need of more detailed analytical tools that empower users, run efficiently, integrate transparently with other data sets and supply advertisers with the brand planning and media expenditure accountability measurements they demand.” Says Roberto Trigos EVP and General Manager for IBOPE Media in Puerto Rico

“As a prime example of our commitment to improved media measurements IBOPE Media will soon enhance its MRC accredited quarter-hour TV audience ratings with average-minute ratings.. While unofficial until audited and accredited, IBOPE anticipates average minute ratings to eventually replace quarter-hour as Puerto Rico’s TV audience measurement standard.” Completes Trigos

Subsequent 2010 software releases include Plainview (IBOPE’s popular TV media planning optimizer), Videotrack (integrated Adspend and TAM software) and Zeus (IBOPE’s Multimedia optimizer that combines TGI and TV data).