Ideaz Media connects with Latinos’s digital lifestyle‚

Ideaz Media is a Latina-owned business that blends the talent of its multi-cultural staff to produce marketing collateral and public-relations channels that capture the attention and loyalty of the target Latino consumers.

Its current clients include the Arizona Cardinals, Bacardi USA, ACDelco, Frank & Lupe’s Mexican food restaurants, Cornelis Hollander Jewelry, and soon to open Urban 7 Martini Kitchen in Scottsdale.

Two of the core tools that Ideaz Media uses are digital marketing and the emerging trend of social media to reach Latinos.

“Any marketing strategic plan that wants to reach Latinos should incorporate social marketing,” she says. “The Latino community isn‚t homogeneous ˆ there are diverse subgroups among the diverse Latino cultures ˆ they do have common traits that make using social media a natural way to reach them.”

Companies would do well to incorporate the feedback from Facebook or Twitter about a product or service into a better experience for Latino consumers, Prieto-Bernal says.

“Social media can provide a way for companies to hear from Latino consumers how they use a brand in their lifestyles, or how to make it a better product,” she says.

“The message for we marketing agencies is that if we listen to the social media channels Latinos use, they tell us their likes, dislikes, what language they prefer, and where they shop and entertain themselves. It’s a great way to learn how to reach them.”

Cynthia Flores-Zarza, Creative Technology Director for IM, suggests tweaking Website designs and operations to integrate social marketing into a business Website.

“Internet technologies can now make quality branding affordable,” says Flores-Zarza. ‘What was cost prohibitive a couple of years ago through traditional media is now available to tech-savvy business start-ups to showcase their services to national and global audiences. Now they can compete directly with the big corporations.”

The key is to know the market and get the right message out on the Web. An overall strategy from a professional agency makes all the difference,’ Flores-Zarza adds.