IDT Launches TúYo Mobile.

IDT announced the launch of TúYo Mobile, a new prepaid wireless service. TúYo Mobile is designed especially for the mobile communications needs of US Hispanics.

TúYo Mobile will provide many features and services that are important to Latino customers, including state-of-the-art handsets, fully bilingual customer experience, low rates for international calling and text messaging, and culturally relevant music, ringtones, games, and graphics. TúYo Mobile will leverage IDT’s considerable expertise, experience and infrastructure in the prepaid telecom market that includes an unmatched distribution channel in the urban market, an international long distance network, an innovative prepaid platform and leading calling card brands.

The TúYo brand name is a combination of the Spanish words “you” and “me.” Together the words take on the additional meaning of “yours.”

“While other companies are just beginning to discover the Hispanic segment, IDT has been committed to providing highly valued products to millions of Latinos in their communities for over a decade,” said Jim Courter, CEO and Vice Chairman of IDT. “TúYo Mobile is one of a series of innovative new products from IDT that will continue to strengthen Hispanics’ link with their family and friends both here and in their home countries, as well as provide assistance with their acculturation into the US.”

IDT currently sells over 350 million long distance calling cards per year in the US through more than 300,000 retail outlets, primarily to the Hispanic community. IDT distributes a suite of prepaid products including long distance and wireless phone cards through major retailers and convenience stores. In addition, IDT currently offers mobile service in Russia and the United Kingdom.

“TúYo Mobile represents a revolutionary product built from the ground up to provide Hispanics with better value, including the unique features to enhance your lifestyle, and the great rates that let you stay better connected,” said Rob Schwartz, Executive Vice President of IDT Telecom and President of TúYo Mobile. “TúYo represents our continuing focus on meeting the individual needs of Latinos, which is more important than ever given the mega-carriers broader focus on the general population.”

“TúYo Mobile is about connecting the diverse community of U.S. Latinos by being the most real, culturally in tune brand,” stated Stacy Pagán, TúYo’s Senior Director of Marketing. “Finally there is an authentic Latino brand born in the U.S. and designed just for our needs and lifestyle.”