IDT’s TuYo Mobile launches in Los Angeles.

IDT Telecom announced the launch of TuYo Mobile in Los Angeles. TuYo Mobile phones and recharge cards are now available at hundreds of retail outlets throughout Los Angeles and Orange County. Distributors include Vallarta Supermarkets, Downtown PCS and ACE Cash Express, as well as other independent wireless dealers. TuYo Mobile is IDT Telecom’s prepaid wireless service designed for the needs and lifestyles of U.S. Hispanics.

“We believe the Hispanic community in Los Angeles can greatly benefit from TuYo Mobile,” said Lou Ferraro, General Manager of TuYo Mobile. “Latinos can save money by taking advantage of TuYo Mobile’s low international rates to Latin America, as well as benefit from our value-added content services featuring the latest news from your Latin-American country of choice.”

The TuYo Mobile launch will be supported by a marketing campaign that will include several Spanish-language print, radio and TV media outlets in Los Angeles. According to a 2004 US Census Bureau survey, Los Angeles had the largest Hispanic population in the US. Over 4.6 million Hispanics lived in Los Angeles County. In September, TuYo Mobile was a sponsor of Fiestas Patrias, an annual 3-day event held in Los Angeles that celebrates Mexico’s independence. The event attracted over 100,000 people.

Additionally, in celebration of Hispanic Heritage Month, TuYo Mobile has reduced international rates to Latin America. Through October 31, 2006, international rates from the U.S to Mexico are free. International rates to Peru and Brazil are just 1 cent per minute, and Venezuela, Chile, Colombia, Argentina and Honduras are 1.5 cents per minute. Domestic airtime charges from 10 cents a minute apply to all calls. Calls must be made from a TuYo Mobile phone. A connection fee of 10 cents a call also applies to the Plan10 rate plan. Similar low rates are available to other Latin American destinations. Plus, customers can receive FREE news alerts from their country of choice directly to their TuYo Mobile phone during Hispanic Heritage month.