IDT’s TúYosm Mobile Launches in Washington D.C., New York, Philadelphia & Las Vegas.

IDT Corporation’s TúYo Mobile officially launched in major metro areas in the U.S.: Washington D.C., New York, Philadelphia, and Las Vegas. TúYo Mobile offers many important features Latinos desire, including aggressive rates for direct international calling, downloadable Latino ringtones and graphics and a patent-pending calling card feature allowing international calling from any phone using their TúYo balance.

International calling rates per minute are as low as 2 cents to Mexico, Brazil and Argentina, and 3 cents to Chile, Columbia and Venezuela plus airtime. Domestic airtime is as low as 10 cents per minute.

TúYo Mobile is a prepaid product, requires no contracts or credit checks, and has no hidden fees. TúYo Mobile is a fully bilingual consumer experience, including customer service, packaging, handset menu, and downloadable content.

IDT sees its creation of TúYo Mobile as the next logical evolution of products developed exclusively to meet the communication needs of U.S. Latinos. IDT has a decade of experience providing calling products to Hispanics and prepaid calling card sales over a million cards a day through more than 300,000 retail outlets.

“TúYo Mobile speaks directly to the lifestyle of U.S. Hispanics,” said Jim Courter, IDT’s CEO. “IDT has become the preferred communications company of Hispanics in the U.S. by providing prepaid phone cards that meet their needs. Now Latino customers can turn to TúYo for convenient and cost effective mobile calling to friends and relatives around the globe.”

The distinct TúYo brand is a combination of the Spanish words “you” and “I.” Together the words take on the additional meaning of “yours.” TúYo Mobile’s aggressive marketing campaign includes TV, radio, print and outdoor, geared to Spanish speaking consumers.

“We heard loud and clear from our Latino customers that they needed a wireless phone service they could call their own,” said Robert Schwartz, President of TúYo Mobile. “Only TúYo Mobile uniquely allows you to stay in touch wherever you are – for less, with friends and family in your home countries, to personalize your phone with Latino ringtones and graphics, and use your TúYo balance just like a phone card from any phone.”