If You Can Dream It, Radio Can Measure It

By Tammy Greenberg

There is a misperception in the advertising community that an audio ad’s influence on a consumer’s purchase journey can’t be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio’s broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure to purchase an impossibility.

To read more, CLICK HERE.

Courtesy of The Association of National Advertisers