Impact of World Cup Competition on the Business of Football.

Nothing gives the global football market a better boost than a World Cup Tournament. As the 2010 World Cup is about to commence, The NPD Group, Inc. takes a look at the global football market.

Global Football Footwear and Apparel Market post 2006 World Cup

* Germany hosted the previous World Cup in 2006 boosting the European economy.

– According to The NPD Group, Inc., Consumer Tracking Service, the Football Footwear and Apparel market grew 13 percent from 2005 in the European Big 5* countries. The total value in Euros was estimated at €1.7 billon**.

* Great Britain and Germany Football Apparel sales drove the increase.

– Largest National Kit purchases were seen with England’s Three Lions Shirt. For 2006, total retail sales were almost €200 million. Purchases of Germany’s national shirt totaled almost €50 million by the end of 2006.

* The French market saw sizeable increases but along with Italy & Spain are not historically large replica shirt buyers.

NPD’s Global Sports Estimate 2008 and the Football Market

– The Global football market is valued at 10.9 billion USD according to The NPD Group, Inc.’s Global Sports Market Estimate+. Individually some of the world’s markets are valued accordingly:

* U.S.A. football market is valued at 900 million USD
* Brazil football market is valued at 535 million USD
* Great Britain market is valued at 1400 million USD
* German market is valued at 800 million USD
* French market is valued at 500 million USD

*European Big 5* = France, Germany, Great Britain, Italy, Spain
**2006 exchange rate £1 – €1.32

For more information at http://www.npd.com