Impacto Group Launches In Washington DC.

Leslie Sanchez who spearheaded the Republican National Committee’s $3 million Hispanic marketing campaign during the 2000 elections, announced today that she has left her most recent position as executive director of President Bush’s “White House Initiative on Educational Excellence for Hispanic Americans,” to form “Impacto Group LLC,” the premium Washington-based strategic communications and marketing firm serving clients who target Hispanic markets.

“The dramatic growth of our community impacts corporations, political parties and candidates in a vital way,” said Sanchez. “We’ll bring a mix of experienced management, a solid Washington presence, access to the players and exceptional understanding of the diverse Hispanic community in a way that will set Impacto apart. We believe we’re competitively positioned to deliver for our clients like nobody else — developing strategies that win and promoting ideas that work.”

“I’m pleased to announce that prominent GOP pollster V. Lance Tarrance, Jr. will head Research and Development for Impacto
Strategies, one division of Impacto Group LLC,” Sanchez said. Impacto Strategies will be the first DC-based Republican political strategy and research group aimed solely at the U.S. Hispanic marketplace. The political division will provide in-depth market analysis, national public opinion research and strategic advice and counseling for elections and public policy. Tarrance will also serve as Chairman of the Board of Advisors for Impacto Group LLC.

“I’m proud of my association with Leslie Sanchez,” Tarrance said. “Leslie’s proven expertise at the highest national levels distinguishes her career. Not only is she a rising star in the GOP, she’s recognized in the Latino community as a leader who delivers.”