Importance of e-mail in reaching decision makers in the US Hispanic Market.
August 3, 2008
Based on the 2008 US Hispanic Executive Report by HispanicAd.com and Cyber-Surveys.com, several key findings indicate the importance of e-mail in reaching advertising and marketing decision makers in the US Hispanic Market.
The following indicates the incidence of reading e-mails every ½ hour:
• 60% of Chief Marketing Officers in the US Hispanic Market
• 72% of Hispanic Agency Heads
• 80% of VP of Marketing in the Hispanic Market
• 81% of Director of Marketing & sales in the US Hispanic Market
• 60% of Marketing Managers in the US Hispanic Market
• 75% of Marketing Associates in the US Hispanic Market
Highlights of the results obtained from 7/31/2008 to 8/3/2008. Sample based includes the responses of 1,973 professionals.
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