impreMedia announces brand repositioning initiatives for Vista Magazine.

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization  of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles. The refreshed editorial direction will focus on areas central to Latinas’ lives such as health and wellness, family and parenting, finances, education, beauty and style, and spirit. Scheduled to launch in early 2011, cross-platform capabilities for Vista will include 360 degree multimedia offerings such as the bimonthly print edition, downloadable electronic edition, blog, social networking, as well as mobile content and Jag Tag capabilities.
 
“There has never been a better time to introduce a fresh new face,” says Marissa Rodriguez, editor of Vista Magazine. “This new direction speaks to the realities of our readers’ busy, contemporary lives, and shows them that we offer compelling, and culturally relevant content in multiple formats.”