impreMedia announces new management structure at its New York newspapers.
July 19, 2008
impreMedia Chairman and CEO, John Paton, announced a new management structure at its New York properties: El Diario La Prensa and Hoy Nueva York.
Effective immediately, Rossana Rosado, current publisher for El Diario La Prensa will now act as publisher of El Diario and Hoy Nueva York. Jorge Ayala, recent publisher of Hoy Nueva York, has been promoted to Vice President of Advertising for both New York properties.
“Our new structure of combining executive leadership and our sales initiatives at El Diario Prensa and Hoy Nueva York is a winning combination for advertisers,” said Paton. “Rossana and Jorge are the dynamic team we need to create innovative print and online sales solutions for advertisers to reach New York’s growing Hispanic community through impreMedia’s properties,” said Paton.
“I am thrilled for the opportunity to lead a talented team and bring them together to serve our readership, our community and our advertisers,” said Rossana Rosado.
Ayala added “I look forward to directing the New York sales division and to ensure our advertisers are well served with customizable and interactive programs necessary in reaching our readers through newsprint and online.”
