ImpreMedia extends election coverage to television with V-me.
December 31, 2007
In a national collaboration to inform and engage Latino voters, impreMedia will partner with V-me. Beginning with Super Tuesday and throughout the 2008 campaign, the two media companies will join forces with election coverage and news teams to offer the most comprehensive analysis and in-depth election coverage ever available in Spanish media, combining elements of impreMedia’s VOTO LATINO 08 and V-me’s PARTICIPA 2008 initiatives.
“With the unprecedented impact of the Latino vote in 2008, our media has a responsibility to empower the community with quality journalism across TV, print and the Internet. V-me is proud to bring our national TV platform into partnership with impreMedia to deliver comprehensive information to Hispanic voters,” said Carmen DiRienzo, president, V-me Media, Inc.
“ImpreMedia’s news and information connection to the Hispanic community is unparalleled, and our commitment to inform and engage this key audience is demonstrated with this partnership,” said John Paton, CEO, impreMedia.”