impreMedia launches CHICA FRESH digital platform
October 2, 2014
impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.
The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.
“CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women,” said Ivan Adaime, Digital Vice President of impreMedia.
