impreMedia launches Hispanic Heritage Month Celebration.

impreMedia announced that it has launched a multi-platform campaign to make Hispanic voices heard across the country. The campaign, “Mi Hispanidad,” is based on the concept of user-generated content and includes a custom interactive mini-website on impreMedia’s national portal, impre.com. In addition to feature editorial pieces on Hispanic community and culture, the site hosts a photo sweepstakes entitled “Recuerdos de mi Tierra,” and is complemented by daily mobile alerts with fun Hispanic facts. Utilizing its multi-platform assets, sweepstakes winners will be awarded prizes and showcased across impreMedia’s 28 online and print properties.

“Honoring Hispanic heritage is something we value at impreMedia as a reflection of our U.S. Hispanic users, whether they’ve been here for generations or are new immigrants coming to this country,” said Arturo Duran, CEO, impreMedia Digital. “impre.com is a destination that unites all of us with relevant news and information by and for our community, and we are proud to celebrate Hispanic Heritage Month in the context of our daily mission.”