ImpreMedia announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFutbol.” The TodoFutbol soccer community will feature up-to-the-minute information on the favorite U.S. and Latin American soccer teams and analysis from famous soccer experts on Latin championships and the most important games of the week. Through this strategic media partnership, impreMedia will be able to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site, according to MySpace. ImpreMedia content will link directly to impreMedia and its publications’ websites.
“We have chosen to partner with impreMedia because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective. This partnership represents a tremendous opportunity for the Hispanic audience to access impreMedia’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community,” said Victor Kong, vice president and managing director of MySpace Latino. “We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that impreMedia’s original content and brand power is a great match for our new platform.”
“We are thrilled to be a part of the new MySpace Latino Community which is dedicated to serving this highly important audience with customized Latino content and programming,” said Arturo Duran, CEO of impreMedia Digital. “As impreMedia endeavors to celebrate the Latino culture and continues to be culturally relevant for the U.S. Hispanic community, the opportunity to be a part of this groundbreaking digital environment from launch is significant as services expand and tailor their offerings to reach the dynamic and growing U.S. Hispanic market.”
Along with their current news, impreMedia will be contributing original commentary and insights.