impreMedia rolls out multiplatform coverage of 2014 FIFA World Cup

impreMedia announced the roll out of its World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.

“As the only Spanish-language media company in the U.S. to cover every FIFA World Cup event since its inception in 1930, impreMedia is in prime position to deliver to fans unparalleled front-row coverage to the biggest sporting event in history,” said Juan Varela, director of content. “We know our audience consumes content differently today so we will not only deliver to fans premier, real-time news and information through traditional methods but also through social media and video.”

In-depth coverage of the 2014 FIFA World Cup kicked off Friday, December 6 with special coverage of the 2014 FIFA World Cup Draw and the launch of a dedicated World Cup channel on impreMedia’s Quiero+Futbol soccer site. The channel will feature a social hub where fans can follow all of the social chatter, connect to their favorite teams and players, and get live play-by-play commentary and up-to-the-minute statistics throughout the tournament.

In the months leading up to the tournament impreMedia’s coverage across all platforms will offer the latest information starting with pre-tournament news, reports on the participating countries with an emphasis on the Mexican delegation, showcases and posters of the biggest soccer stars, predictions, plus in-depth analysis of the ups and downs of the event. Recognizing that fans want more than news and analysis, impreMedia will spotlight what’s trending and provide behind-the-scenes videos. Fans will also be able to get in on the action with a national sweepstakes for a chance to win a once-in-a-lifetime trip for two to Brazil, as well as daily and weekly prizes.

On the grassroots level, impreMedia is taking the excitement of the World Cup straight into the heart of the Hispanic community with a team of brand ambassadors who will make special appearances at events throughout Los Angeles, New York, Chicago, San Francisco, Houston and Orlando.

“impreMedia’s comprehensive coverage of the 2014 FIFA World Cup will engage fans more than ever,” said Hernando Ruiz-Jímenez, executive vice president. “For advertisers we have developed custom opportunities spanning all platforms that will put their brands front and center on the world’s biggest soccer stage.”