ImpreMedia signs DISH Network for its impreMUNDIAL Marketing Program.

ImpreMedia announced DISH Network as the presenting sponsor for its Sudáfrica 2010 World Cup marketing program and impreMUNDIAL Web site (www.impremundial.com ).  It also announces its launch of Concurso MARCADOR (www.impremundial.com/marcador), a blogger contest and sweepstakes.

Concurso MARCADOR, a contest that will determine the most fanatical soccer fan, will run through May 18, 2010. It is comprised of the blogger contest, and three sweepstakes – the Blogger Sweepstakes, a Blogger Voting Sweepstakes and a Soccer Fan Community Sweepstakes.  This contest is highly engaging for Hispanics who are passionate soccer fans.  ImpreMedia’s editorial team selects the best user comments every week among all MARCADOR bloggers and the top weekly comments are published in all impreMedia publications across the country. They are then placed online at www.impremundial.com/marcador/voto for online voting and SMS voting. The top blog commentators with the most votes selected by our panel have a chance to win the trip for two to South Africa. 

“Concurso MARCADOR is a comprehensive approach to engage Hispanic soccer fans in a way that’s highly interactive and meaningful to them,” said Monica Lozano, Senior Vice President of impreMedia. “It’s a great example of how impreMedia strives to understand its audience and reach them in very relevant and compelling ways through its online, mobile and print platforms.”

The sweepstakes have several methods of entries – via blog commenting, joining impreMedia’s online soccer fans with FANáticos and through SMS voting. There are several prize pools with a grand prize offer of a trip for two to a major South African city, including hotel, transfers and tournament tickets.  Other prizes will be offered weekly and monthly, ranging from a plasma TV complete with DISH Network service to a laptop computer, iPod Touch and digital cameras.