ImpreMedia & Top Rank announce Pacquiao vs. Clottey effort.

ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.

Entitled “The Event”, the much anticipated bout will take place Saturday, March 13, 2010 at Cowboys Stadium in Arlington, Texas, and will be produced and distributed live on HBO Pay-Per-View beginning at 9pm ET/6pm PT.

Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.

“ImpreMedia offers comprehensive coverage of boxing that includes videos, blogs, print and interactive forums that really engages the Hispanic fan,” said Todd duBoef, president, Top Rank, Inc. “We are very pleased to partner with them once again for this exciting championship fight.”

To generate pay-per-view subscriptions to the live championship bout, impreMedia has created a multiplatform campaign that includes a sweepstakes promotion for a trip for two to the fight in Dallas including airfare and hotel accommodations. The promotion will also provide a chance to take part in the “Community Experience” – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes.

The promotion is supported with a heavy media schedule to direct impreMedia’s 9.4 million monthly online, print and mobile audience to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.

ImpreMedia’s extensive editorial and multiplatform assets demonstrate our ability to add exceptional value to sports organizations such as Top Rank,” said Arturo Duran, impreMedia’s CEO/Digital. “Our audience of enthusiastic boxing fans, combined with our digital, mobile and print platforms, will result in terrific activation for our partner.”