ImpreMedia wrks with Google in online and print advertising.

ImpreMedia is working with Google to become the largest nation-wide Hispanic newspaper network to participate in Google’s Print Ads advertising program. In addition to participating in the Google Prints Ads program, ImpreMedia is also working with Google’s AdSense online advertising program to help connect advertisers with readers online. ImpreMedia reaches more than 10.8 million people every month with its print and online products (2.2 million online and 8.6 million in print).

A select group of ImpreMedia publications including La Opinión in Los Angeles, El Diario La Prensa and Hoy Nueva York in New York, La Raza in Chicago, El Mensajero in San Francisco and La Prensa in Orlando and Tampa, now benefit from access to small and mid-sized companies who may be unfamiliar with, or who have never before advertised in, Spanish-language media. More than 600 English-language newspapers currently participate in the Google Print Ads program.

“We’re tapping into the ease and efficiency of Google’s technology to enable small to mid-sized businesses to reach the Hispanic marketplace in six top Hispanic markets through one integrated source,” Erich Linker, Sr. Vice President, National Advertising Sales, for ImpreMedia. “We are always looking for ways to service our advertisers and make it easy and convenient for them to reach our audience.”

Arturo Duran, CEO of ImpreMedia Digital, LLC said, “As we further increase our industry leading online and print readership, Google’s AdSense program will allow new advertisers to access the fastest growing demographic in the USA in an effective and economical manner.”