impremedia’s LA OpinioN unveils new look in Los Angeles

impreMedia unveiled a new La Opinión in Los Angeles. The project is a move to transform La Opinión into a multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile – with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand. On newsstands and in impreMedia’s digital platforms, the new editorial approach embraces and highlights the brand’s 88-year long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the community and continue to serve as the top resource for Hispanics in the city.
 
“We are maintaining the depth and essence of what La Opinión means to this community and at the same time bringing the newspaper into the digital communication era,” said Damian Mazzotta, impreMedia’s General Manager, West and publisher of La Opinión. “This more modern and engaging La Opinión, is intended to enhance readers’ experience even further, while integrating them into the multiplatform environment that we provide. It positions the paper to have an even more visible and prominent presence in the 21st-century media landscape.”
 
“We’re excited to renew our offer for the Hispanic audience. The new La Opinión is a news media multiplatform brand oriented to making your life easier and to try to support you in your self-improvement efforts with your family, at work or leisure time. We are trying to be closer and more useful to the Hispanic community.” added Juan Varela, Vice President of Content for impreMedia. “This new editorial approach reflects features that the readers themselves