In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency

By Mari Docter

As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and act more like platforms and are reshaping the infrastructure of modern marketing.

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Courtesy of The Association of National Advertisers