The Infinite Dial 2007: Radio’s digital platforms Online, Satellite, HD Radio & Podcasting.
March 23, 2007
According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms, consumers are continuing to explore radio in all its digital platforms—Online Radio, Satellite Radio, HD Radio, and audio podcasting—while maintaining a broad use of AM/FM radio.
– AM/FM radio continues to have a big impact on people’s lives.
– Those who listen to digital radio platforms do not spend less time listening to AM/FM radio.
– The weekly Internet radio audience remains steady over the past year at an estimated 29 million.
– iPod/Portable MP3 player ownership continues to rise.
– Fewer than 10 percent report less time with over-the-air radio specifically due to time spent with their iPod/portable -MP3 player.
– Awareness of HD Radio nearly doubled in the past year, but that has not yet translated into high interest.
While awareness of podcasting is up significantly, usage of audio podcasting is only up slightly.
To view study CLICK on link (Adobe Acrobat Reader required):
http://www.arbitron.com/downloads/digital_radio_study_2007.pdf>
