The Infinite Dial 2009: Radio’s Digital Platforms.

In the latest study from Arbitron and Edison Research, radio expands its reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media.

* The weekly online radio audience has again exploded in the last year, to about 42 million Americans aged 12+.
* One in five Americans aged 25- to 54-years-old listen to online radio on a weekly basis—an all-time high.
* Awareness of both satellite radio companies remains essentially flat for the third year in a row at around 60 percent.
* Online radio is showing up in the Arbitron ratings, thanks to Portable People Meter (PPM™) measurement.
* An astounding 69 million Americans viewed online video in the last week.
* About 42% of Americans 12+ owns some kind of MP3 player; the vast majority of them own an Apple ipod or iphone.
* The growth in MP3 player ownership is now fueled by adults.
* Social networking is a rapidly growing phenomenon among Americans of all ages.

To download study CLICK on link below:
http://www.arbitron.com