The Infinite Dial 2010: Digital Platforms and the Future of Radio.

Twenty four percent of persons over age 12 have ever listened to an iPod, iPhone or other MP3 player while connected to a car stereo according to the new Infinite Dial 2010 national survey from Arbitron and Edison Research. You’re invited to the debut of The Infinite Dial 2010: Digital Platforms and the Future of Radio. It’s a free, one-hour webinar on Thursday, April 8, 2010 2:00 PM – 3:30 PM EDT.

The new national study showed that 44% of all Americans ages 12 and older own an iPod or MP3 player. Among that group, 54% have connected their players for listening in the car. “Nearly one in four Americans over age 12 say they have listened to their digital music players by connecting it to their car stereo,” said Bill Rose, senior vice president of marketing at Arbitron. “The car is clearly a crucial battleground for people’s attention,” said Larry Rosin, Edison Research President, “and our study shows that most of those who do listen in this fashion do so more than once a week.”

These findings come from a national survey of 1,753 persons ages 12 and over.

You’re invited to the debut of The Infinite Dial 2010: Digital Platforms and the Future of Radio. It’s a free, one-hour webinar on Thursday, April 8, 2010 2:00 PM – 3:30 PM EDT.

The “Infinite Dial” series has offered an unparalled view of digital media trends since 1998 and has become a highly anticipated report each spring. Other trends we’ll explore in The Infinite Dial 2010 include the growing amount of iPod/MP3 use in the car; the astounding growth in social networking, particularly among older Americans; the latest trends in online radio and consumer attitudes towards newspapers, HD Radio, satellite radio (and Howard Stern)

To register for webinar CLICK on link below: