Infiniti launches ‘Diseñodesempeño’.

Infinitannounced thehe launch of the ground-breaking brand campaign, “Diseñodesempeño” or “Design and Performance”, celebrating the passion and talent of well-known artists in the Hispanic community.

The brand campaign entails a multi-platform approach which integrates the personal interplay of Hispanic designers and performers into television, print and proprietary events. The talent pool is comprised of accomplished and revered artists including:

– Jose Chardiet, glass blower
– Douglas Rodriguez, chef
– Frederico Uribe, contemporary artist
– Jorge Blanco, sculptor
– “Chocolate” Armenteros, trumpeter
– Annette Aguilar, percussionist
– Ely Guerra, singer and guitarist
– Ofelia Loret de Mola, dancer and choreographer

Three key market events will be held to coincide closely with auto shows and will include talent from the campaign to provide demonstrations of their work in design and performance. Infiniti vehicles will be displayed on-site and the campaign’s television spots will be shown. The first event launches in Miami on November 7, 2007 at the Rubell Family Collection in Miami’s Design District. Los Angeles is the second stop on the event circuit, where a reception will be held on November 16 at the Museum of Contemporary Art (MOCA) in Los Angeles. The final event is scheduled for November 29 in New York City at STK, a new style steakhouse in the heart of the Meatpacking District.

“Design and performance have always been core elements of the Infiniti brand,” says Ben Poore, vice president of marketing for Infiniti. “We are very excited about this opportunity to engage consumers on a deeper level by celebrating design and performance with such passionate and talented artists and the Hispanic community as a whole.”