Influence Rating for Digital and Traditional Media.
July 3, 2011
Cision introduced the Cision Influence Rating — a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.
The company also announced the beta release of the Cision Influencer Database — the largest and most complete global data source covering tens of thousands of digital influencers.
The Cision Influence Rating, currently in beta, is based on over 40 measures of influence — data on Facebook Likes, Twitter Retweets, unique visitors, inbound links, time spent on site, votes and comments, content sharing, traditional media impact measurements such as outlet circulation or audience size, and more.
“The Cision Influence Rating aggregates in a single place every key social and traditional influence metric and spans all media types. Unlike metrics that present a narrow view of influence based on a few data points, the Cision Influence Rating determines influence across dozens of criteria. It is designed to be the most complete measurement of online impact available to marketing and PR professionals,” said Peter Granat, President and Chief Operating Officer of Cision North America.
“Marketing and PR professionals need one tool that helps them identify influencers, understand their online presence and personality, and engage with them effectively. That tool is the Cision Influencer Database — the largest, most complete and easiest to search of its kind in the world,” Granat said.
For more information at http://www.cision.com
