Influencer Pay Equity Guide

The ANA, 4As, PR Council, and their members have partnered on the first industry collaboration of its kind to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.

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Courtesy of Association of National Advertisers