Influyente Announces Launch of the Hispanic Media Alliance

The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.

“The Hispanic consumer market is massive and holds immense potential for brands,” says David Mesas, VP, Growth and Strategy representing Influyente Agency. “However, reaching this audience effectively requires a deep understanding of their cultural nuances and media preferences.” Jacqueline Martinez, VP, Business Affairs & Partnerships adds, “We created the HMA because we knew that while national advertisers often gravitate toward major networks, they’re missing the authentic community connections local publishers have cultivated over decades. Our alliance aggregates these Hispanic-owned and focused media platforms, solving the complexity of reaching the Hispanic audience at scale.”