An infomercial that makes me grind my teeth every time I see it.
March 14, 2009
I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi. The infomercial that sells the now famous SHAW WOW towel that claims in cleans and dries better than any other product; I don’t want to contest the claim or talk about Vince and his personal life (god knows he’s famous for suing everybody)…I want to talk about the Spanish version of his infomercial (link below)
As you will see it’s poorly done, condescending and stereotypes Hispanic women …
Published by Matt Neidl – Group Director, Multicultural Marketing – Octa8on
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