ING sponsors Juntos en Concierto 2006 – A Tour of Latin Music’s Greatest Voices.

ING, the global financial services company, has become the first sponsor of the popular Juntos en Concierto 2006 tour, a major U.S. concert tour featuring three of Latin music’s most popular artists, a groundbreaking move among financial services companies.

The national, Hispanic consumer-focused sponsorship represents an innovative approach in supporting Hispanic communities and emphasizing the importance for Hispanic individuals and families to plan for their financial future.

“Juntos en Concierto gives ING an opportunity to support our Hispanic culture and diversity,” said Ricardo Lopez Valencia, senior vice president and head of diversity markets for ING. “At the same time, we are introducing our company – and making it easier for people to better understand the importance of financial planning – particularly among Hispanic communities across the country.”

ING’s research shows that despite growing affluence, relatively few Hispanics utilize financial products other than bank accounts. ING acknowledges that Hispanics need investment and wealth management services, and is working to make it easier for Latinos to maintain, grow and maximize their wealth.

ING has recognized a need among bi-cultural Hispanics; a market segment that is often overlooked by financial services companies. By tackling awareness, education and accessibility barriers of financial planning within Hispanic communities, ING hopes to help introduce more Hispanics to the concepts of financial planning.

The relationship between ING and Live Nation goes beyond sponsoring the 20-city tour; it also will directly benefit Hispanic students pursuing higher education through a special $100,000 donation to the Hispanic Scholarship Fund, which will award 20 $5,000 scholarships in conjunction with the tour – one scholarship in each market on the tour.

“ING is committed to supporting higher education and is proud to help support the Hispanic Scholarship Fund, which has the power to help Latino students achieve their dreams of higher education and a sound financial future,” Valencia said.