Inland Empire Health Plan Account @ alPunto Advertising.

al Punto Advertising has been selected the agency of record for San Bernardino-based Inland Empire Health Plan.

According to Carl Maier, Chief Marketing Officer for the Inland Empire Health Plan, “We are pleased at the outcome of this mandatory agency review. Our account requires a special understanding of the multicultural, multilingual So Cal market. At the end of the day, alPunto delivered the desired branding, creative smarts and strategic resources that we were looking for. They got it.”

alPunto will provide strategic planning, branding and direct response advertising and media planning for all targets including General Market/English language, and Spanish-speaking Hispanics. This will add to the agency’s healthcare expertise which includes SmileCare Family Dentistry, Sears Optical, San Bernardino Community Hospital and Coalition on Donation.

Eduardo Bottger, Executive Creative Director and President of alPunto said, “This win confirms that alPunto can compete against some of the best agencies in the market and win. We put our best effort into this pitch and that translated into great work across targets and languages. I’m delighted that IEHP was able to see this and recognized that we were the best option.”