Innovations in Pharmaceutical Marketing

By Morgan Strawn

“The desire to take medicine,” Sir William Osler maintained, “is perhaps the greatest feature which distinguishes man from the animals.” The Canadian physician was writing in the early twentieth century, but the words still carry a ring of truth, as few abilities have allowed humanity to achieve the pitch of civilization we currently enjoy like the capacity to find the cures for our maladies. Our species has grown so proficient at the practice that it has raised a whole industry around it — one which innovates at a breakneck pace, combatting the cruelest illnesses and extending lifespans ever further.

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Courtesy of The Association of National Advertisers