Innovative Engagement Strategies for Entertainment Advertising – How to break through the noise
July 24, 2024
By David Ferialdi
In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
To thrive in this dynamic landscape, the key lies in embracing innovative, audience-centric approaches to advertising and elevating the video experience into something that stands out. From infusing ads with immersive narratives and personalized messaging to adopting interactive high-impact formats for promos, the emphasis is on a holistic approach to engaging audiences in multiple online touchpoints boosting their investment and recall, and serving ads in the right place at the right time.
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Courtesy of The Association of National Advertisers
