Dallas based Inspire! has be assigned mainstream English-language advertising responsibilities for Tecate Brands in the USA, according to Advertising Age.
Olabuenaga will still handle Spanish-language advertising in the U.S. But the brand was not satisfied with the English spots and tapped Inspire! after a review, said Tecate VP-Marketing Felix Palau. “We realized that when a Mexican agency tries to develop English creative, it feels translated,” Mr. Palau told Ad Age. “So in all honesty, we were not comfortable with the delivery.”