Interaction Game Show ‘Latino Bingo’.
August 15, 2003
ValCom, Inc. announced that it’s on target to launch “Latino Bingo”, a live Interactive Hispanic Television Game Show, where all of the contestants will be participating at home via their television set and telephone. The “Latino Bingo” television game show concept will represent the first true Hispanic interactive game show, with only the home viewers
being the contestants and winning the announced prizes.
Seven Telemundo affiliates are scheduled to start broadcasting Oct. 25, 2003, from 11:30 a.m.-12:00 p.m. (Noon) PT and every Saturday thereafter. Viewers may obtain their game cards to participate in this live interactive game show at participating sponsor locations. “Latino Bingo” will be produced at the KUNA-TV 15 studios in Palm Desert, Calif., with a live audience, which will have a chance to win a separate prize package. Broadcast markets are Palm Desert, San Diego, Las Vegas, Sacramento, Santa Barbara-Santa Maria, Yuma-El Centro, and Bakersfield.
“Not only are we elated to be affiliated with KUNA/Telemundo, which is part of a group consisting of seven stations, this is also a great business opportunity for all parties involved. This innovative program will give advertisers their return on dollars spent, by reaching the rapidly growing buying power dollars of the Hispanic demographic, and the affiliation gives ValCom a way of generating revenues through ad sales and sponsorships. This agreement enables the Company to provide
innovative programming to meet the demands of the growing Hispanic market and to capitalize on the available ad revenues,” stated Vince Vellardita, CEO and President of ValCom, Inc.