INTER&CO announces new U.S. Chief Marketing Officer

Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point. With deep roots across the Americas, the company has set its sights on rapid U.S. expansion, as evidenced by a growing corporate presence in Miami, and naming rights of the venue hosting Major League Soocer’s (MLS) Orlando City and National Women’s Soccer League’s (NWSL) Orlando Pride, now called the Inter&Co Stadium.

Among the features enjoyed by users of the financial super app are cashback rewards, no brokerage fee stocks trading, mortgage, everyday banking and discounts with dozens of beloved consumer brands. Escalating this ecosystem with brand partners will be one of Philipe’s main priorities in the newly created role.

A trilingual Latino executive with senior leadership experience at global Fortune 100 companies. Philipe will oversee all growth, marketing and communications at Inter&Co. Most recently, he Co-Founded and served as COO / President of Bloomberg Linea, a new multimedia company under the Bloomberg brand to serve Latino audiences. In three years, the platform grew to nearly 100 employees across 11 countries in the Americas, and scaled audience from zero to seven million unique monthly visitors, 1M+ social followers, 10 million monthly video views, and 600k subscribers.

Philipe’s prior roles included Global Director for KAYAK and OpenTable (Booking Holdings), where he led multi-million-dollar P&Ls and product expansions; Search Engine Project Manager for Baidu, the largest Search Engine Marketing company in mainland China and second largest globally; stints at Google and Standard Chartered Bank, where he worked in structured trade finance; and Citi Bank, where he began his career in Equity Research. Philipe’s has earned several industry recognitions, including Digiday’s Leader of the Year for his influence within the Hispanic and Latinx communities, serving as Board Vice President for the International News Media Association and as an Emmys® Judge for the International Academy of Television Arts & Sciences..