Interep Winter 2004 Radio Format Share Analysis.

Interep’s analysis shows that the Spanish and Hot ACformats soared to record levels in the Winter ArbitronSurvey. The latest results represent continuing growth for the group of formats classified under the “Spanish” label –topping the record set in the Fall 2003 report. Spanish shares are up nearly a full point in the past year.

News/Talk remains the most listened to specific format classification; though, the combined News/Talk/Sports category is off slightly as the Sports segment gave back some of the extra listening generated last Fall. The format remains stable on a year-to-year basis.

CHR remains the third ranked format category, with a slight shift from “Dance” into the “Pop” segment in the latest book. Urban held steady in fourth place overall, followed by Adult Contemporary.AC dropped back a bit after a Fall ratings surge.
Winter results contained virtually no changes for Country, Classic Rock, Oldies, New Rock and Jazz.Finally, AORrebounded a bit in the Winter book. After down-trending for a period of time as the Rock genre fragmented, the format seems to have reached a point of ratings equilibrium during the past year.

To view charts CLICK above on ‘More Images’.