Interep’s Azteca America Spot Television Sales adds Fresno’s KMSG-TV.

Interep announced that its Hispanic television rep firm – Azteca America Spot Television Sales – has added Cocola Broadcasting’s Azteca America affiliate in Fresno, CA to its client roster. Fresno is the 13th ranked Hispanic television market.

Tom Marsillo, President of Azteca America Spot Television Sales, said, “We are very pleased that
in addition to its Boise affiliate, Cocola Broadcasting has asked us to represent KMSG, their Fresno affiliate. Fresno is an important Hispanic market and will make our overall footprint even more powerful and compelling to national advertisers. We thank Cocola for their continued support and confidence in our sales team.”

Federico Galindo, General Manager of Cocola’s Azteca America properties, said, “Tom and his team are doing an excellent job for us in Boise. We look forward to working with them to increase our share of national Hispanic ad dollars in the Fresno marketplace, as well. Based on their track-record, we are confident that this move will help bring increased revenue to KMSG.”