Interep’s Hispanic Independent Television Sales to rep SBS’s WSBS-TV (Mega TV) in Miami.
January 1, 2008
Interep’s Hispanic Independent Television Sales (HITS) announced that it has signed a representation agreement with Spanish Broadcasting System’s WSBS-TV (Mega TV) in Miami. HITS was formed recently to serve the national ad sales representation needs of independent Hispanic television stations.
Tom Marsillo, President of HITS, said, “Mega TV is an emerging force in Spanish-language television. We are extremely enthusiastic about telling advertisers about Mega’s ability to deliver target audiences.”
Raul Alarcon, Chairman, Spanish Broadcasting System, said, “I am particularly pleased to expand our long-standing (radio) relationship with Interep through the exclusive representation of Mega TV by Interep’s HITS division. I am confident of HITS’ ability to deliver national revenues commensurate with Mega TV’s increasing importance in the U.S. Hispanic market.”