Introducing ‘Insight Tr3s’.

Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announced the launch of its new blog “Insight Tr3s” to further expand the knowledge bank on the bilingual/bicultural Latino audience. The new industry blog serves as a catalyst for Hispanic marketers and advertisers to better understand and serve the fastest growing segment of the Hispanic population.

“Insight Tr3s further cements our commitment to amplifying the voice of the bilingual/bicultural Latino, while providing a platform for us to share the insight and research that drives our brand,” said Jose Tillan, GM & EVP of Tr3s.

This week’s posts include:

• Hispanic Millennial Momsa “101-level” summary of why this demographic is important to advertisers and how they are different from the generations that preceded them.
• Content for Latinos vs. Content with Latinosgood content is good content: a great story is essential no matter what your demo may be. Quality Latino content, however, requires a solid understanding of the culture — and a nuanced approach to portraying it.
• Going Viral – The Evolution of Abuela Ninaa case study on why the “Sh*t Abuelas Say” viral video engaged millions of viewers.