Inventiva Has The Horses.

Inventiva, Inc. has been retained by the American Quarter Horse Association (AQHA) for consulting and advertising services aimed at retaining and growing AQHA’s Hispanic membership base.

“Hispanic horsemen are an important and growing segment of our membership base in this country, and in Mexico and the rest of Latin America” said Trigg Rentfro, AQHA’s Director of International Affairs. “We want to make sure that the services we offer this audience are everything they look for and need.

“We’ve asked INVENTIVA to assess our operations and marketing efforts aimed at Hispanic horse owners, and to recommend improvements in both areas,” Rentfro said. “They’re talking with Hispanic quarter horse owners in this country now, and will go south of the border very soon.

“If we decide a campaign is necessary, that would be developed in the second half of this year,” Rentfro said.
“Hispanics have a deep connection with horses that began with the vaqueros, the original cowboys,” said Heberto Gutiérrez, INVENTIVA’s CEO. “I admire AQHA for recognizing the importance of Hispanic horse owners and the desirability of proactively reaching out to them. We really feel good about helping AQHA spread the word on the incredible range of valuable services they offer their members, both in the US and in Latin American.”