IRI Consumer & Shopper Insights presentation on Hispanic Shopping Behavior.
April 12, 2008
IRI presented behavioral research at the San Antonio Association of Hispanic Advertising Agencies conference. To view presentation CLICK on link below (Adobe Acrobat Reader required):
http://www.ahaa.org/meetings/San%20Antonio08/IRI%20Insights%20on%20Hispanic%20Shopping%20Behavior%20AHAA%20Conf%204%2008.pdf>
